Covering Covid-19 Pandemic on Short Video Platforms in China: A Content Analysis of Douyin Accounts of People's Daily and China Daily

As a new form of social media, short videos have been deeply seated in Chinese life. In order to expand their influence, China's mainstream media also opened accounts on short video platforms, especially during the Covid-19 pandemic. They use short video platforms to report news, which play a key role in guiding public opinion and stabilising people's hearts. Based on the pandemic coverage of two of China's representative media, People's Daily and China Daily on Douyin platform, content analysis method is used to analyse the reporting frequency, video length, reporting content, reporting tendency, and user engagement, and compare the similarities and differences between the two media in the above five aspects. It was found that in terms of reporting frequency, the development trend of the two media is different, but they post roughly the same number of videos per day on average, and the number of videos released during the pandemic is higher than usual. In terms of video length, most of the videos of the two media are produced in a duration of one minute. China Daily produced more long videos than People's Daily. In terms of the reporting content, the two media are involved in 11 constructed categories, but the top four categories are different because of the different position. About the reporting tendency, People's Daily has strong subjective emotion, and China Daily reported more neutral news. As for user engagement, People's Daily did better in likes, comments and shares, although both posted more likes, comments and shares than usual during the pandemic.

Introduction to the Media International Australia special issue on "TikTok cultures in the Asia Pacific”

The editors of this Feature Topic are founding members of the TikTok Cultures Research Network that focuses on culturally-situated and qualitatively-grounded scholarship on TikTok in the Asia Pacific region. This Feature Topic collection for Media International Australia is our second in a string of Special Issues on TikTok, each primed to interrogate the platform from different scholarly vantage points while remaining committed to surfacing, highlighting, and strengthening research from, by, and about contexts in the margins. In this Feature Topic issue, we focus on the Asia Pacific region to understand the socio-cultural impacts, creative circumventions, and agentic employments of TikTok since its installation. Given the timing of symposium and intellectual inquiries, these studies have also naturally considered the cascading impacts and consequences of the COVID-19 pandemic on platform use, meaning making, and the habitable spaces we make for ourselves and for each other in times of crisis. © The Author(s) 2022.

Chunk Learning Media for Cognitive Load Optimization on Science Learning

The sudden shift in the education world due to the pandemic of Covid-19 bring both challenge and opportunity at the same time. Since decades ago, the understanding of the importance to manage cognitive load for effective learning had been applied in multiple methods. Having said that, only a few addresses the opportunity to combine it with the latest trend attractive for today's young learners to minimize more extraneous cognitive load. This research discusses the matter by proposing the adoption of the combination of chunk learning, animation, and super short video in social media platforms to convey learning materials on nervous system science, which has been stamped as a hard subject for high school students. The adaptation of super short video animation on nervous system science successfully helps students cope with the daunting pile of materials align with the cognitive load theory. © 2022 IEEE.

The Relationship between Short Video Flow, Addiction, Serendipity, and Achievement Motivation among Chinese Vocational School Students: The Post-Epidemic Era Context.

Since the COVID-19 outbreak, people have been spending more time in the online world because of restrictions on face-to-face communication due to epidemic prevention controls. This has also brought the issue of Internet addiction, including the overuse and negative effects of short videos, to the forefront of attention. Past research has found that Internet addiction has a negative impact on well-being. However, there is a special concept of positive emotion called "serendipity" (). Serendipity provides a small, fleeting but positive experience, yet it is often associated with negative perceptions from an outside perspective. However, the relationship between short video addiction and serendipity is not yet known. Based on this, a theoretical model was developed in the context of the I-PACE model. To understand the relationship between short video addiction and serendipity among college students, in this study, we conducted snowball sampling and distributed online questionnaires using the Wenjuanxing platform. The target population of the questionnaire distribution was vocational college students in China, of whom 985 valid study participants responded, yielding a valid return rate of 82.1%. Of the respondents, 410 (41.6%) were male and 575 (58.4%) were female. The results were as follows: a. short video flow had a positive relationship with serendipity, a negative relationship with achievement motivation, and a positive effect on short video addiction; b. short video addiction had a positive effect on serendipity and a negative effect on achievement motivation; and c. serendipity had a negative impact on achievement motivation. This shows that short video addiction, like other Internet addictions, can have a negative impact on students' learning.

The Association of Short-Video Problematic Use, Learning Engagement, and Perceived Learning Ineffectiveness among Chinese Vocational Students.

Short videos are very popular among students, but the immersive nature of the software makes them prone to problematic use and even addiction. Internet addiction, including short-video problematic use, has been a hot topic in recent years due to the COVID-19 epidemic. However, there are few empirical studies that have explored the effects of short-video problematic use on students. Thus, vocational colleges in China were recruited to participate in this study. There were 1089 effective participants, with a valid recall rate of 90.8%. This included 466 male students (42.8%) and 623 female students (57.2%), with a mean age of 19.19 years (standard deviation of 1.07 years). Five hypotheses were proposed and validated by structural equation modeling within the framework of ecological systems theory and engagement theory to explore the association of short-video problematic use, three types of learning engagement, and perceived learning ineffectiveness. Research findings showed that: (1) short-video problematic use has a negative effect on behavioral engagement; (2) behavioral engagement has a positive effect on both emotional and cognitive engagement; and (3) emotional and cognitive engagement have a negative effect on perceived learning ineffectiveness. According to the results, it can be seen that short-video problematic use has a detrimental effect on students' learning experiences, so teachers and parents need to pay attention to the negative effects of excessive use among students.

Introduction to the Media International Australia special issue on “TikTok cultures in the Asia Pacific”

The editors of this Feature Topic are founding members of the TikTok Cultures Research Network that focuses on culturally-situated and qualitatively-grounded scholarship on TikTok in the Asia Pacific region. This Feature Topic collection for Media International Australia is our second in a string of Special Issues on TikTok, each primed to interrogate the platform from different scholarly vantage points while remaining committed to surfacing, highlighting, and strengthening research from, by, and about contexts in the margins. In this Feature Topic issue, we focus on the Asia Pacific region to understand the socio-cultural impacts, creative circumventions, and agentic employments of TikTok since its installation. Given the timing of symposium and intellectual inquiries, these studies have also naturally considered the cascading impacts and consequences of the COVID-19 pandemic on platform use, meaning making, and the habitable spaces we make for ourselves and for each other in times of crisis.

Short video content in the brand strategy. Analysis of the useof TikTok by the Prado Museum

In a society marked by the digital issue and the global pandemic by COVID-19, museums have experienced the need to join new social platforms where the youngest audiences are. This context has led to an intensification of the use of these channels, as well as a reconfiguration of communication strategies in the digital environment by museums. This research analyses how the Museo Nacional del Prado uses the TokTok platform within its brand strategy and studies its production of short video content, a characteristic format of this social network. To this end, a case study was conducted in which a structured interview with personnel from the museum's communication and social networks area was preformed, as well as a content analysis for which an ad hoc analytical guide was prepared. The results show that the narrative structure and the language used are always adapted to the public and the platform with rigour and respect, using an informal register with the aim of transmitting knowledge while still connecting more efficiently with the consumption pattern of the social network.

Quality and Audience Engagement of Takotsubo Syndrome-Related Videos on TikTok: Content Analysis.

BACKGROUND: The incidence of Takotsubo syndrome (TTS), also known as the broken heart syndrome or stress cardiomyopathy, is increasing worldwide. The understanding of its prognosis has been progressively evolving and currently appears to be poorer than previously thought, which has attracted the attention of researchers. An attempt to recognize the awareness of this condition among the general population drove us to analyze the dissemination of this topic on TikTok, a popular short-video-based social media platform. We found a considerable number of videos on TTS on TikTok; however, the quality of the presented information remains unknown. OBJECTIVE: The aim of this study was to analyze the quality and audience engagement of TTS-related videos on TikTok. METHODS: Videos on the TikTok platform were explored on August 2, 2021 to identify those related to TTS by using 6 Chinese keywords. A total of 2549 videos were found, of which 80 met our inclusion criteria and were evaluated for their characteristics, content, quality, and reliability. The quality and reliability were rated using the DISCERN instrument and the Journal of the American Medical Association (JAMA) criteria by 2 reviewers independently, and a score was assigned. Descriptive statistics were generated, and the Kruskal-Wallis test was used for statistical analysis. Multiple linear regression was performed to evaluate the association between audience engagement and other factors such as video content, video quality, and author types. RESULTS: The scores assigned to the selected video content were low with regard to the diagnosis (0.66/2) and management (0.34/2) of TTS. The evaluated videos were found to have an average score of 36.93 out of 80 on the DISCERN instrument and 1.51 out of 4 per the JAMA criteria. None of the evaluated videos met all the JAMA criteria. The quality of the relayed information varied by source (All P<.05). TTS-related videos made by health care professionals accounted for 28% (22/80) of all the evaluated videos and had the highest DISCERN scores with an average of 40.59 out of 80. Multiple linear regression analysis showed that author types that identified as health professionals (exponentiated regression coefficient 17.48, 95% CI 2.29-133.52; P=.006) and individual science communicators (exponentiated regression coefficient 13.38, 95% CI 1.83-97.88; P=.01) were significant and independent determinants of audience engagement (in terms of the number of likes). Other author types of videos, video content, and DISCERN document scores were not associated with higher likes. CONCLUSIONS: We found that the quality of videos regarding TTS for patient education on TikTok is poor. Patients should be cautious about health-related information on TikTok. The formulation of a measure for video quality review is necessary, especially when the purpose of the published content is to educate and increase awareness on a health-related topic.

The effect of a short, animated story-based video on COVID-19 vaccine hesitancy: A study protocol for an online randomized controlled trial.

Introduction: Exposure to a high volume of vaccine misinformation on social media can have a negative effect on vaccine confidence and rates. To counteract misinformation, we designed a collage of three short, animated story-based (SAS) videos to convey scientifically informed and accessible information about COVID-19 vaccine applicable to a social media context. Methods and analysis: We will conduct an online randomized controlled trial primarily to: (1) determine the effectiveness of SAS videos in improving COVID-19 vaccine knowledge; (2) evaluate the effectiveness of SAS videos in increasing behavioral intent for COVID-19 vaccination; and (3) quantify people's interest in watching SAS videos about the COVID-19 vaccine. We also aim to identify barriers and facilitators to COIVD-19 vaccinations that have been shown to minimize vaccine hesitancy between vaccinated and unvaccinated populations. Using a web-based recruitment platform, a total of 10,000 adults from the United States will be recruited and randomly assigned to (1) a SAS video collage arm, (2) an attention placebo control video arm, or (3) no intervention arm (1:1:1). Furthermore, we will measure behavioral intent to obtain information on vaccination regarding COVID-19. At the end of the trial, participants randomized to arm 2 and arm 3 will be given the option of watching one of the intervention videos voluntarily to assess participant engagement with SAS videos. Finally, we will assess individual factors associated with vaccine hesitancy - hope, optimism, COVID-19 perceived risks and benefits, self-efficacy, perceived social norms, and trust - and compare vaccinated and unvaccinated participants across the three arms. Discussions: Evidence-based information from official channels can be complex and inaccessible to the general public, whereas false information on social media is frequently shared in brief postings, images, or videos that can easily reach the general public, thereby rapidly disseminating (mis-)information. To avoid the spread of misinformation, social media may be used to deliver evidence-based and emotionally compelling information in a readily accessible format in order to pre-empt misinformation. Our findings may help inform future SAS efforts addressing COVID-19 and other important public health challenges. Ethics and dissemination: The study was approved by the Heidelberg University Hospital's Ethics Committee (S-163/2022). The trial was registered with German Clinical Trials Register (www.drks.de) on 5 January 2022: number DRKS00027938. Findings of the study will be published in peer-reviewed scientific publications and possibly presented at scientific conferences.

The study on the impact of short video tourism Vloggers at social media platform on online sharing intention.

COVID-19 has caused significant damage globally, including tourism. This study adopts the quantitative research method, selects 588 samples from tourists watching short videos to investigate the antecedents and effects of parasocial interaction between tourists and short video tourism Vloggers, and analyses them with partial least squares. Based on parasocial relationship theory, this study investigates the antecedents of parasocial relationships between tourists and short video tourism Vloggers and their willingness to share short video tourism. Results show that the consistency of values, entertainment motivation, and emotional engagement positively impact the parasocial relationships between tourists and short video tourism Vloggers and affect the online sharing intention through the parasocial relationship. The consistency of values can directly affect sharing intention. As an intermediary variable, parasocial relationship positively impacts value congruence, entertainment motivation, emotional engagement, and sharing intention. This study introduces parasocial relationship into the research of tourism short video Vloggers, which enriches the literature. Furthermore, this introduction provides new marketing strategies and suggestions for the sustainable development of tourism.

Deconstructing TikTok Videos on Mental Health: Cross-sectional, Descriptive Content Analysis.

BACKGROUND: Social media platforms that are based on the creation of visual media, such as TikTok, are increasingly popular with adolescents. Online social media networks provide valuable opportunities to connect with each other to share experiences and strategies for health and wellness. OBJECTIVE: The aim of this study was to describe the content of the hashtag #mentalhealth on TikTok. METHODS: This cross-sectional, descriptive content analysis study included 100 videos with the hashtag #mentalhealth on TikTok. All videos that included the hashtag #mentalhealth were analyzed and coded for the presence of content categories. Additionally, the comments to each video were viewed and coded for content in the following themes: offering support or validation; mentioning experience with suicide or suicidal ideation; mentioning experience with self-harm; describing an experience with hospitalization for mental health issues; describing other mental health issues; and sharing coping strategies, experiences of healing, or ways to feel better. RESULTS: Collectively, the 100 videos studied received 1,354,100,000 views; 266,900,000 likes; and 2,515,954 comments. On average, each video received 13,406,930.69 (SD 8,728,095.52) views; 2,657,425.74 (SD 1,449,920.45) likes; and 24,910.44 (SD 21,035.06) comments. The only content category observed in most (51/100, 51%) of the videos included in the sample was "general mental health." The remaining content categories appeared in less than 50% of the sample. In total, 32% (32/100) of the videos sampled received more than the overall average number of likes (ie, more that 2.67 million likes). Among these 32 videos, 23 (72%) included comments offering support or validation and 20 (62%) included comments that described other mental health issues or struggles. CONCLUSIONS: With over 1 billion cumulative views, almost half of the assessed TikTok videos included in this study reported or expressed symptoms of mental distress. Future research should focus on the potential role of intervention by health care professionals on social media.

Sustainable Determinants Influencing Habit Formation among Mobile Short-Video Platform Users

Interest in mobile short-video platforms (MSVP) as a new social network service tool has surged in recent years. However, only a few studies have focused on MSVP users’ post-acceptance behavior. To clarify this issue of sustainable usage, this study analyzed users’ post-acceptance habit formation by incorporating perceived interactivity and perceived enjoyment into the expectation-confirmation theory of the information system continuance (ECT-IS) model using structural equation modelling. We developed and distributed an online questionnaire and collected 219 valid responses from Chinese MSVP users. Our results show that satisfaction is the foremost factor in determining users’ habit formation as it completely mediates the influence of confirmation and perceived interactivity. We also show that perceived enjoyment positively influences habit formation directly and indirectly. Nonetheless, we note that sustainable usage should form the basis of continuous satisfaction from user experience due to a few missing links with regard to modulation in habitual usage. Therefore, we suggest that MSVPs should enhance their content recommendation algorithms using technologies such as deep-learning forecasting to improve users’ satisfaction by increasing perceived enjoyment. We also show that the influence of perceived interactivity on habit formation is effective only when fully mediated by satisfaction. Thus, we recommend that MSVPs should diversify their interaction mechanisms, for instance, by introducing mass creators that promote users’ habit formation by enhancing their satisfaction on the platform.

The Influence of Product Information Display on Purchase Intention

E-commerce has grown rapidly due to the impact of the Covid-19. After combing theoretical studies, it was found that some scholars have verified the effects of the product information display on consumers' purchase intention. The mainly product information display methods are graphic, short video and live-streaming on current e-commerce platforms. Although with the explosion of product information and the popularity of the new form of live e-commerce, which product information display method can stimulate consumers' purchase intention more effectively? This study was conducted by means of an experiment. It was found that male consumers' purchase intentions are more likely to be influenced by live-streaming, followed by short videos, and finally by graphics. © 2021 ACM.

Short-Video Apps as a Health Information Source for Chronic Obstructive Pulmonary Disease: Information Quality Assessment of TikTok Videos.

BACKGROUND: Chronic obstructive pulmonary disease (COPD) has become one of the most critical public health problems worldwide. Because many COPD patients are using video-based social media to search for health information, there is an urgent need to assess the information quality of COPD videos on social media. Recently, the short-video app TikTok has demonstrated huge potential in disseminating health information and there are currently many COPD videos available on TikTok; however, the information quality of these videos remains unknown. OBJECTIVE: The aim of this study was to investigate the information quality of COPD videos on TikTok. METHODS: In December 2020, we retrieved and screened 300 videos from TikTok and collected a sample of 199 COPD-related videos in Chinese for data extraction. We extracted the basic video information, coded the content, and identified the video sources. Two independent raters assessed the information quality of each video using the DISCERN instrument. RESULTS: COPD videos on TikTok came mainly from two types of sources: individual users (n=168) and organizational users (n=31). The individual users included health professionals, individual science communicators, and general TikTok users, whereas the organizational users consisted of for-profit organizations, nonprofit organizations, and news agencies. For the 199 videos, the mean scores of the DISCERN items ranged from 3.42 to 4.46, with a total mean score of 3.75. Publication reliability (P=.04) and overall quality (P=.02) showed significant differences across the six types of sources, whereas the quality of treatment choices showed only a marginally significant difference (P=.053) across the different sources. CONCLUSIONS: The overall information quality of COPD videos on TikTok is satisfactory, although the quality varies across different sources and according to specific quality dimensions. Patients should be selective and cautious when watching COPD videos on TikTok.

TikTok as a Health Information Source: Assessment of the Quality of Information in Diabetes-Related Videos.

BACKGROUND: Diabetes has become one of the most prevalent chronic diseases, and many people living with diabetes use social media to seek health information. Recently, an emerging social media app, TikTok, has received much interest owing to its popularity among general health consumers. We notice that there are many videos about diabetes on TikTok. However, it remains unclear whether the information in these videos is of satisfactory quality. OBJECTIVE: This study aimed to assess the quality of the information in diabetes-related videos on TikTok. METHODS: We collected a sample of 199 diabetes-related videos in Chinese. The basic information presented in the videos was coded and analyzed. First, we identified the source of each video. Next, 2 independent raters assessed each video in terms of the completeness of six types of content (the definition of the disease, symptoms, risk factors, evaluation, management, and outcomes). Then, the 2 raters independently assessed the quality of information in the videos, using the DISCERN instrument. RESULTS: In regard to the sources of the videos, we found 6 distinct types of uploaders; these included 3 kinds of individual users (ie, health professionals, general users, and science communicators) and 3 types of organizational users (ie, news agencies, nonprofit organizations, and for-profit organizations). Regarding content, our results show that the videos were primarily about diabetes management and contained limited information on the definition of the disease, symptoms, risk factors, evaluation, and outcomes. The overall quality of the videos was acceptable, on average, although the quality of the information varied, depending on the sources. The videos created by nonprofit organizations had the highest information quality, while the videos contributed by for-profit organizations had the lowest information quality. CONCLUSIONS: Although the overall quality of the information in the diabetes videos on TikTok is acceptable, TikTok might not fully meet the health information needs of patients with diabetes, and they should exercise caution when using TikTok as a source of diabetes-related information.